If you think social media marketing is out of scope for assisted living, nursing homes, and other long-term care facilities and providers, think again. According to the Assisted Living Federation of America, "New research shows that companies with the highest levels of social media activity averaged an 18 percent jump in revenue over the past year."

Check out these detailed findings on Pingdom, which breaks down the average social media usage by age as well as age distribution by site. Although it might come as a surprise, the 35 to 44 year age demographic actually dominates social media usage. 35 to 44 is a key demographic for senior living homes and long-term care providers, because these adults are reaching the age when they'll begin to take a more active role in their parents' health care. Some adults in this demographic may already be serving as primary caregivers -- and decision-makers -- for aging parents or disabled spouses.

So how can you target your social media efforts?

Social media is such a broad area, it's easy for even more experienced internet-users to get lost in the sea of possibilities. Pingdom's post mentions a few noteworthy findings:Facebook
  • 61% of Facebook users are 35 and older; average user is 38 years old
  • 64% of Twitter users are 35 and older; average user is 39 years old
  • Average LinkedIn user is 44 years old
These three sites are a great place to launch your social media efforts. In addition to building exposure for your website, a social media presence enhances brand recognition and provides an easy way to engage your audience. Log on, build a profile, and start interacting with your potential customers. Look for more tips from us in the coming weeks on maximizing your usage of social media tools.

Image Copyright Spencer E. Holtaway on Flickr Creative Commons