Today we changed our name to

We are excited about our new name. We believe will better appeal to our target audience and will enable us to create a niche brand in the Senior Living industry.

One of our board members, Michael Aronson, actually discovered that the name was for sale and suggested we take a look. We were able to purchase the name for a relatively reasonable price (in the world of marquee domain names.) We used to execute the sale and to do the transfer.

Moving to the new name, while tedious, was actually fairly simple from a technical standpoint, thanks to smart work by our developer, Tom.