Internet inquiries are a rapidly growing source of leads for assisted living and other senior living providers, with surveys indicating about 30 to 40 percent of leads are coming from internet sources in the senior living industry. Providers are reporting approximately 25 percent growth in the percentage of leads generated through internet sources over a 12-month period.
Eighty percent of baby boomers use the internet at least once per month; 47 percent of seniors (age 65 and over) use the internet at least once per month and steady growth is projected.
If you missed the Mature Market Sales Source webinar last week, check out the recording here with guest speaker Chris Rodde, CEO of SeniorHomes.com. Chris reviews the types of internet lead generation companies in the senior living vertical, outlining the differences between pay-per-lead, pay-per-move-in and subscription-based services. Learn these basics and outline your own strategy for maximizing leads obtained through internet sources with effective follow-up planning.
Check out the video recording of the recent webinar hosted by Mature Market Sales Source with guest expert Chris Rodde: