Our Team

Our team is passionate about helping seniors and their families.

Chris Rodde – Co-Founder & CEO

Christopher Rodde - Founder and CEO of SeniorHomes.comChris Rodde brings to SeniorHomes.com more than 15 years’ experience leading teams within technology start-ups and new business units and more than 8 years’ experience in online marketing. Together with Jay Goldstein, Chris founded SeniorHomes.com with the mission to simplify the search for families looking for senior care or housing. Chris is responsible for SeniorHomes.com’s product development, editorial team and CFO duties. Most recently, Chris was the Director of Marketing for All Star Directories, one of the nation’s leading online referral services for US colleges and universities. Prior to that, Chris spent seven years at Microsoft in various leadership positions.

Chris holds a Bachelor of Arts in Business Economics from the University of California, Santa Barbara and earned an MBA at The Wharton School, University of Pennsylvania. Chris lives in Seattle, Washington with his wife and two kids, and enjoys the outdoors and trying to keep up with his kids on the weekend.

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Jay Goldstein – Co-Founder & COO

Jay Goldstein has worked in internet marketing for over 15 years. He served for over three years as the first Vice President of Marketing & Product Management for All Star Directories. His leadership role was key to All Star’s revenue growing from $7M to $45M. Prior to All Star Directories, Jay worked at Microsoft for ten years in a variety of marketing roles, including Director of MSN Product Management, Director of Developer Marketing and Group Product Manager for Windows 2000. Jay was the first Microsoft employee to be dedicated to online advertising, with responsibilities for leading the online launch and promotion of such well-known products as Internet Explorer and Windows 95. Earlier in his career Jay managed multi-million dollar direct marketing campaigns for Citibank.

A native of New York, Jay holds an MBA from Columbia University, with honors, and a Bachelors of Science from Cornell University. Jay lives in Kirkland, Washington with his wife and two boys, and enjoys bicycling and coaching kids baseball.

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Ken Ploeger – Development Manager

Ken Ploeger brings a diverse background of experience to SeniorHomes.com’s development team. While attending the University of Washington, he founded the start-up Books for U, a textbook ecommerce and price comparison website for the local Seattle area. He also worked as a researcher in UW Daggett Research Group where he applied computer simulation to study the protein folding of SOD1, a protein linked to Lou Gehrig’s disease. This work was later published in the peer-reviewed journal Protein Engineering Design & Selection.

Ken holds a Bachelor of Science in Biochemistry and a Bachelor of Arts in Business Administration-Finance from the University of Washington. He lives in Seattle and enjoys exploring its local restaurants, performing arts, and many running trails.

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