Wins ALFA Best of the Best Award

“Best Senior Living Awards” Program Recognized in the Sales & Marketing: Public Relations Category

SEATTLE, WA  – May  21ST, today announced that it has won the ALFA 2014 Best of the Best Award in the category of Sales & Marketing: Public Relations for their Best Senior Living Awards Program. This national award honors programs that are advancing business excellence in the field of senior living.

The Best Senior Living Awards program highlights the best senior living communities in select major metropolitan areas across the US. Utilizing independent, reputable sources such as local experts, state inspection data, and online community reviews from across the web, the program aims to identify and recognize those communities that exceed expectations in serving their residents through highly effective programs and resources to help seniors and their family members navigate the multitude of senior housing options. Consumers face a multitude of care and housing options and today there is not a reliable, objective source of information for comparing and evaluating the quality of the senior living communities in those areas.

“We are honored that our awards program has won a Best of the Best Award,” said Chris Rodde, CEO of, “Millions of seniors and their families are searching for senior housing or care every year and our goal has been and continues to be to simplify the senior housing search for those people by offering a reliable, objective source of information about the quality of senior living communities.“

“I am continually amazed by the generosity of leading companies to share insights on how they do what they do, but also the challenges they’ve overcome,” said Rick Grimes, president and CEO of ALFA. “Each of these submissions had a back story to it, a back story that is rooted in the passion to always do better by our residents and families.”

Program submissions were judged for their uniqueness in the industry, innovative use of ideas from outside the industry,  impact on residents, their families, staff and operations,  embrace of industry core principles, the strength of quantitative and qualitative results and strategic vision.

Winning programs and other innovative strategies are recognized in the May/June 2014 issue of the Senior Living Executive ( and will be recognized at the ALFA 2014 Conference and Exposition.  Learn more about this event for senior living executives at


About,, is a trusted internet resource for families or individuals looking for senior housing or care. features thousands of expert-written articles, a free care advisor service and a comprehensive directory of care options including reviews and rating data on communities. Launched in 2008, the company educates over 3 million people a year on options available for senior living and senior care.


The Assisted Living Federation of America (ALFA) is the largest national association exclusively dedicated to professionally-managed, resident-centered senior living communities and the seniors and families they serve.  Since 1990, ALFA has advocated for choice, accessibility, independence, dignity, and quality of life for all seniors.  ALFA’s programs promote business and operational excellence through education, research, publications, professional networking and online tools designed to foster innovation and entrepreneurism in the field of senior living.  Visit ALFA’s Web site at

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