Announces Expansion of Executive Management Team

Seattle, WA – June, 12 –, a free nationwide resource for seniors and their families searching for senior care or senior housing, has added three new executives to its management team.  Rob Frerichs was hired as Vice President of Business Development and Deborah King, as Director of Care Advising. In addition, the company promoted Ron White, Vice President of Sales, to direct the Account Management team. The new management team was put into place to oversee rapid business expansion and growing staff.

“We are thrilled to have Ron, Rob, and Deb join our management team to help scale our business,” said Chris Rodde, CEO of “We’ve assembled a top-notch team in order to manage our growth and help to become a nationwide leader in helping families find senior care and housing.” Vice President of Sales, Ron White, took over leadership of the Account Management team in April 2012. Ron will oversee the maintenance and expansion of current business relationships.  For over 10 years, Ron has been a leader in the internet marketing and advertising industry.  Ron’s contributions to the sales team have been integral to its success thus far.  As Vice President, he will continue to help surpass aggressive sales goals.

Rob Frerichs was brought on as the Vice President of Business Development in May 2012. Rob will lead the outreach efforts to new potential customers.   Before joining, Rob was directly responsible for creating winning sales strategies that have built recurring revenue streams for Market Leader and numerous startups. His extensive experience in leading sales teams in high growth environments made him an ideal fit for business development team.

Deb King was promoted to Director of Care Advising in June 2012. Since, Deb’s start at in March 2012, she has raised the quality and efficiency of Care Advisor Team.  Deb is able to draw on her managing experience in customer service and operations at Nordstrom,, and Kinetix.

These executives bring years of industry experience and innovative strategies to, whose staff has doubled in nine months, continues to hire team members in account management and business development.

About ( is a free resource for people looking for senior housing or senior care for a loved one or themselves. With expert-written articles, a comprehensive directory of care options and a free care advisor service, is the best place to start your search for assisted living, independent living, Alzheimer’s care, a retirement community or home care.  For example, check out our San Diego Assisted Living page for a complete listing of over 20 communities in the immediate area or call 800-276-1202 to talk to an advisor for free today.

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If you’d like more information about this topic, or to schedule an interview with Chris Rodde, please call Mackenzie Tudor at (206)-673-4755, or email her at [email protected]

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