Senior Community Marketers: Heed Your Online Presence

When it comes to gaining admissions, many assisted living providers are still under the “provide great care, the admissions will follow” school of thought that became outdated the moment “website” was a household word. While providing quality, compassionate care is a core component of running a successful assisted living facility, residents have come to expect exceptional care — they are, after all, paying for it. No online presence?

Offering stellar amenities, friendly and accommodating staff, and pristine living conditions aren’t enough to make you stand out from the crowd in the information age. Savvy senior care providers know that great care is just one component of an overall marketing campaign — one that drives visitors to your company website, encourages happy customers to share their experiences, and makes it easy to find you online. The fact is, most people searching for an assisted living facility will make the web their first stop.

Your web presence should compliment a great reputation and positive word-of-mouth marketing. When a customer hears about the great care your facility offers, and they visit the web to learn more about you, what do they find? Do they find a great Facebook page, a quality website, news articles, listings in senior care directories that allow them to submit a query online, and photos and information about the happenings in your community? Or do they find a yellow pages listing with a phone number but no link to a company website?

Today’s consumers want instant information at their fingertips. You must make it easy for the community to learn about you and your services. Savvy seniors — and their family members — want their need for technology to be met.  If you don’t have an online presence, it can lead people to assume your facility lacks technological amenities. It can also turn some consumers off because they have to do more work to find out what they want to know (i.e., now they have to pick up the phone to schedule a tour, but they really wanted to check you out online prior to making that kind of commitment).

If you’ve got a great reputation that you’re not enhancing with an online presence, you’re missing out on a ton of leads. It’s simple and easy to list your community with us, and it’s a great place to start your online marketing campaign.

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