You can’t visit social media these days without seeing images of people everywhere dumping buckets of ice water over their heads.
What’s with all this ice-bucket madness? The Ice Bucket Challenge has gone viral and taken the Internet by storm in support of the ALS Association, with good-natured friends and supporters choosing to subject themselves to freezing-cold water and challenging their friends and loved ones to do the same by nominating them in their own ice water-dumping videos.
The idea is that you can donate to the ALS Association as a means to opt-out of the ice water stunt, but it turns out that there are thousands of people up for a good challenge who are also charitable: Many participants do both.
Ice Bucket Challenge raises millions for ALS Association
Not only is the Ice Bucket Challenge raising awareness of ALS, but it’s produced millions of dollars in donations for the ALS Association — as of August 21, 2014, the total topped $41.8 million, nearly a 25 percent increase from just 24 hours before ($31.5 million as of August 20, 2014).
Last year at this time, the Association had received about $1.9 million in donations, marking a substantial increase in funds that can be used to further research and search for a cure for this devastating disease.
What exactly is ALS?
The U.C. San Diego School of Medicine estimates that about 30,000 people in the U.S. are living with ALS (Amyotrophic Lateral Sclerosis) at any given time. You may be more familiar with “Lou Gehrig’s Disease,” a moniker commonly used to refer to ALS, which is a “progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord,” according to the ALS Association. About 5,600 people are newly diagnosed with the disease each year.
ALS is a progressive disease, with many patients becoming paralyzed as motor neurons degenerate, resulting in the loss of the brain’s ability to control and coordinate muscle movement. ALS is a devastating, fatal disease, and there is currently no cure. The average life expectancy for a person newly diagnosed with ALS is two to five years, although it is a variable disease. Life expectancy actually ranges from two to 20 years, sometimes even more:
- More than half of those diagnosed with ALS will live for three years or more.
- 20% of people diagnosed with ALS will live five years or longer.
- Up to 10% will survive for more than 10 years.
- 5% will live 20 years.
The ALS Association also points out that, “There are people in whom ALS has stopped progressing and a small number of people in whom the symptoms of ALS reversed.” While this provides a glimmer of hope, it’s not enough. That’s the driving force behind the Ice Bucket Challenge: More research can identify better treatments, increase the life expectancy of a larger proportion of ALS patients, and ultimately, produce a cure.
SeniorHomes.com joins the fight and takes the Challenge!
And that’s the reason why Team SeniorHomes.com has joined the fight by participating in the Ice Bucket Challenge. Our COO, Jay Goldstein, was nominated by a friend and dumped a big bucket of ice-cold water over his head and, in turn, nominated our CEO, Chris Rodde. From there, it became a team effort — captured, of course, on video for your viewing pleasure.
But there’s one more video we think you should watch. It’s this one. Why? Because we could never convey the real purpose and the value behind all of this in the same way that this man has. It’s both hilarious and moving — so watch, learn, and share.