As caregivers become more internet-saavy, professionally-designed websites become increasingly important as part of an overall marketing strategy. More and more, caregivers turn to the internet first in their search for assisted living communities, so your website literally becomes the first impression you make on potential residents.
While some do-it-yourself websites, like GoDaddy’s Website Tonight, can look attractive, most lack the design flair, functionality and optimization that only a professional designer can offer.
Professional Design with Do-It-Yourself Content
Newer design platforms offer built-in functionality that make it easy for website owners to update their own content, without any design knowledge. Joomla, for example, is a content management system that allows non-designers to add pages and content to a website through a back-end administrative panel that works much like a standard text editor (such as Microsoft Word). A similar option is to have a website built around WordPress, a popular blogging platform that most non-designers find very easy to use.
With both of these options, a designer would create the overall look and feel of your website, complete with a navigational structure. You and your staff can then easily add additional content pages, upload photos of your facility and events, and even post regular blogs about happenings in your building. No design knowledge is necessary; the pages you add will automatically be formatted in the same style as the rest of your website.
Consider Your ROI
Sticker shock is a real possibility when getting quotes for professional web design. Think of it in terms of a return on your investment: How many leads would you need to generate from your site in order to cover the cost of your investment? The number is probably small.
Your commitment to quality will be obvious when it’s clear to your website visitors that you’ve invested in making a great first impression.
Image Copyright rauchdickson on Flickr