Holidays Spell Opportunity in Assisted Living Marketing

It’s back to the daily routine for most of the world today, after the busy holiday season has come to an end. But many adults have a new item on their list this week: Searching for care for an aging parent. 2011

The post-holiday season is a great time for assisted living marketers to improve occupancy rates. Many families who live across the miles will gather together during the holidays, giving adult children and other loved ones a perfect opportunity to monitor the status of a loved one’s independence. Many issues that may go unnoticed by children who live out of town become obvious when several days are spent together under one roof, such as medication compliance, mobility concerns, and memory loss.

Assisted living marketers can begin making a push by publishing a useful checklist for loved ones to utilize to gauge an aging relative’s safety and independence at home on the company’s website. Post it on your company Facebook page and Twitter feed. Often, the need for assisted living or other long-term care doesn’t cross a family’s mind until it becomes blatantly obvious that a loved one is no longer safe to remain in his or her home alone, and some of the more subtle signs of a loss of independence don’t come to mind until they’re pointed out. Think medication non-compliance, expired foods in the refrigerator, and clutter in the home.

So what do adult children do when they come home from a holiday visit with suspicions that an aging parent isn’t safe to live alone any longer? Most of the time, they turn to the internet to search for information to confirm their suspicions. Make sure your checklist and accompanying advice are visible in the search engines by using keyword optimization, social media, a blog post, and even a press release to get the word out.

The next step most consumers take is to search for potential facilities — near where they live or near their family member’s current home. If there are many miles between those locations, the search can be more difficult but is simplified by online directories like SeniorHomes.com, which list senior housing communities in cities across the country. A simple search by city and state brings up dozens of listings, whether you’re searching for assisted living, independent living, or nursing homes.

If you’ve followed the first few steps by offering relevant and timely information and making it visible through online media, but your facility lacks a presence on senior housing directories where many families begin their in-depth search for assisted living, many of those post-holiday leads might land with your competitors.

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