Archive for the ‘Online Media’ Category

Senior Voices This Week


Retirement and financial security are just some of the concerns that hang heavy on every seniors mind. Senior Voices this week gives us an insight into how we could be more efficient in managing our finances and achieve economic freedom. Greater financial flexibility gives us the ability to enjoy life better. It allows us to take control of where we choose to retire and how we spend our time in our golden years.

Other sites included in this week’s Senior Voices include Margie’s A Lighter Shade of Grey which gives us a fresh look into the world through her camera lens and why she thinks we belong to the invisible age. And Edna’s Grandma Henke gives us a look into her personal life as a wife, mom and grandma.

Satisfying Retirement

Bob Lowry and Satisfying Retirement have been profiled in Money Magazine and CNNMoney.com as well as Ad Age Insight White Papers. Also featured author in nationally released book, “65 Things To Do When You retire,” published in March, 2012.

What’s in your Wallet?

No, this is not about credit cards or those funny Viking characters. Rather, it is literally about what is in my wallet, and what that says about what is important to me.

Cash. Not surprisingly I have a few hundred dollars in cash in my wallet. As I write this we are leaving for a long weekend out of town so I have about $100 more than normal. Like most folks I put almost everything on a credit card, but want greenbacks for the feeling of security it gives me if a card doesn’t work. Also, for anything under $10 I am likely to pay with money instead of a card.

Read the complete article at Satisfying Retirement

Musings of a Midlife Mom

Last year I embarked on a journey to try to live consciously and with purpose by making an effort to find more joy in my life, without spending big bucks to do it.

I’ve found that happiness and contentment cannot always be found in my wallet or bank accounts. My greatest joy comes from the love of my family and friends. Although, money is not the driving force, it does play a role in the level of comfort I have to enjoy my life with family and friends. Thus, balance is the key.

Friday Financials and Food Waste Update

Okay, I think my food waste is getting worse…how is that happening?  I just went to get my coffee to write this post, and when I opened the fridge to get the half and half, something smelled really bad. That’s never a good sign.


Read the complete article at Musings of a Midlife Mom

Retirement: A Full-Time Job

After four years at a Big 8 accounting firm (yes back then), and almost 18 at a venture capital firm, I’m making my career-long fantasy of retiring in my 40’s a reality. I’ve joined my husband, who had a four-year head start on retirement after his dot-com bombed.

I now have (hopefully) 50 or so years to fill with the unfettered pursuit of happiness. Well into my third year of this pursuit, I’m capturing the experience of adjusting to retired life here in my blog.

Building Your Retirement Budget

One quick comment before I cause any of my other readers to have a near heart attack.  In all these discussions about how much money you need to accumulate to cover your retirement years, we are talking about covering the expense needs that are not already being met by your other income sources such as Social Security or pensions.  Your annual “withdrawal” would only be the shortfall, or difference between your other retirement income and your expenses.

Read the complete article at Retirement: A Full-Time Job

Grandma Henke

My site, “Grandma Henke” was established in 2007. I retired May 1st, 2007, from a 25 year career as the director of a non-profit agency that assists people with developmental disabilities. Lynn is the man I have loved since 1965.  We have 5 children and 17 grandchildren and we’ve laughed and cried our way through a lot of learning experiences. Out of the two of us he is the only one who understands how to use the new tv and its various remotes. He is also good at correcting my errors on the computer.

The Joy of Christmas Programs Past

I was feeling kind of bad that I hadn’t finished my Christmas Pasts … I mean there are so many good memories:

School Christmas programs the kids were in all through the years:  I don’t want to get too particular (because they were all unique and special no matter how many we went to) but one program really stands out in my mind when I could smell something like electrical wires melting just prior to the kids walking in to the auditorium.

Read the complete article at Grandma Henke

Baby Boomer Daily.com

I studied history until seductive counterculture sirens lured by career ship astray. Eventually, I wanted to re-join the mainstream but not one that ran through a university. So, what to do with a briefcase of liberal arts degrees? Drive a taxi or sell antiques. I have a lousy sense of direction. Today, I’m a museum manager, docent, write antiques columns and conduct appraisal clinics. My book, Grand Entrances–a celebration of artistic/whimsical San Francisco storefronts–was published in 2000. I’m a regular contributor on current topics for a variety of websites.

Are Baby Boomers Happier than their Kids?

When you ask people if they’re happy, the results are usually the same – the older you get, the happier you are.

It’s not a straight-line progression. Generally, happiness increases in young adults until about age 30, then drifts downward to the mid-50s, where it begins to rise again. Often there is a decline in the final years (due largely to health issues), but it seldom dips to previous levels. These charts appear across class and ethnic lines. Baby boomers are right at the big cusp or just over it.

Read the complete article at Baby Boomer Daily.com

A Lighter Shade of Grey

I am at an awkward age – that one between 55 and 65.  It is when a woman is older than all of her kitchen appliances, older than the house she lives in, but not as old as the dirt in the yard. It is an age when women are deemed to be too old to be beautiful and energetic, and too young to be wise and full of character. It is called the “Invisible Age.”

An Unhappy Robin

The Robins just returned to my part of the world on Monday. The day was sunny and warm. Tuesday was relatively nice too. It started to snow on Wednesday afternoon. This poor Robin was hunkered down on the patio, all puffed up with it’s wingtips lowered. I’ve read that this is a sign of aggression, but I think the robin was just trying to stay warm!

Read the complete article at A Lighter Shade of Grey

Senior Voices this Week

In this week’s edition of Senior Voices we showcase some of the best senior oriented blog sites. With each blog bringing its own unique voice and story into issues affecting us and life in general, SeniorHomes tries to give the thousands of seniors who have made this virtual world a second home a chance to connect and be heard.

Dating Dementia

Nancy Wurtzel writes about making big changes at midlife in her blog Dating Dementia. Read Nancy’s slightly twisted, often humorous and sometimes touching viewpoint on a wide-range of topics, including relationships, parenting, baby boomer issues, restarting a career, politics and caring for aging parents. After living in California for 33 years, Nancy has recently returned to her small, rural hometown to care for her aging mother who has moderate dementia.

She launched Dating Dementia in 2010 when she was going through a contentious divorce and found that writing helped her maintain her sanity and sense of humor.  You can also read Nancy’s work on the Huffington Post, BlogHer, Open Salon and Vibrant Nation.

What Makes Me Angry? Dementia.

I remember four or five years ago when my Mother first showed signs of memory loss.  My Dad had Alzheimer’s disease and it took a terrible toll.  Now I was envisioning a similar journey ahead for my mother.

Returning to California after a week-long trip home to Minnesota, I had dinner with a friend and relayed my fears about my Mom’s disturbing behavior.  Talking about it my voice was catching and I was starting to cry.

Instinctively my friend reached over and patted my hand.  After a minute, she settled back in her chair and said, “Well, you know, Nancy, it could be a lot worse.  At least your Mom doesn’t have something really serious like cancer.”

Read the complete article at Dating Dementia

Any Shiny Thing

“I think we’re more powerful because of age. I reject the premise that everything young is good, and everything old is bad.” Lynne strongly believes that women of middle-age and older are making a critical error, and by making that error they end up sleepwalking through life until, perhaps, at the end, they wake up and say, “Oh my gosh! I didn’t realize I was wasting it, and now it’s too late.”

Here is the critical error: We waste our lives by apologizing for our maturity instead of celebrating the power that comes with age. In my Twitter profile I say, “I don’t want to know how to fight aging. I want to know how to respect, value and savor the process.” Lynne is also a writer and her debut novel, Dakota Blues is scheduled to be released in a few weeks.

Boomer Men Share Houeswork

For women of a certain age, this is a seismic shift. As girls, it was our job to clean the toilets while our brothers mowed the lawns. We ironed shirts while they – well, we ironed shirts. Then those Boomer men grew up. Now they’re at or near retirement age, and there’s a change afoot. Have you noticed?

Boomer men are turning domestic.

They cook! Many have their own specialties, and you don’t want to get in the way when they’re in the kitchen. Bill makes spaghetti just like his mom used to. Or salmon with honey-mustard marinade. Or pulled pork, simmered in beer all day in the crock pot. This new breed of husband goes to the grocery store. My friend who is still working says she hasn’t been for a year, ever since her husband retired.

Read the complete article at Any Shiny Thing

Going Like Sixty

Mark shows no signs of slowing down and if living on the fast lane is your cup of tea then a quick visit to his blog could give you that adrenaline rush you’ve been looking for. With a hard-hitting and a no-nonsense attitude, Mark gives us a personal look into his world.

21 Reasons you Might Be a Gringo

In Costa Rica, non-natives are Gringoes. As far as I know, it’s not pejorative. But then again, I don’t speaka da Spanish, so how would I know? It’s kinda like calling somebody redneck. It’s OK if YOU are a redneck, but if you’re a hipster, it’s an insult.

So as a Gringo in Costa Rica, I offer you

… you might be a Gringo if:

  • You refer to your country of birth as “the old country.
  • You drive around a bridge thru a dry river bed because it’s less rough.
  • You call the above move, “using the bypass.”
  • You volunteer to drive.

Read the complete article at Going Like Sixty

2012 SeniorHomes.com Best of The Web Awards

SeniorHomes.com is launching the 2012 Best of The Web Awards today! The Best of the Web contest highlights the best senior living and caregiving websites, blogs, and resources for consumers and senior living professionals. Often, the amount of senior living and caregiving websites can be overwhelming and stressful. SeniorHomes.com wants to help take the stress out of the equation by compiling the best resources across the web. This easy to use guide not only helps caregivers and people in the industry, but recognizes websites that consistently provide great resources and information.

Last years, Best of the Web contest was a huge success with hundreds of nominees and voters.  We hope to see even more websites nominated this year and everyone voting for their personal favorites!

Nominate Someone Today!

We want to hear about your favorite websites, blogs, or newsletters.  Nominate via facebook or twitter by using the #SeniorhomesBOW and mention the websites name and link.

Or you can shoot us an email at bestoftheweb@seniorhomes.com with the websites name, link, and why you love it!

Award nominations are available in the following categories:

Consumer Resources

Industry Resources

Vote for your Favorites!

Has your favorite website already been nominated?  Go to it’s page and vote for it by liking or +1 the page!  We choose the finalists based on the who has the top votes.

Getting the Most Out of Internet Leads with Chris Rodde

Internet inquiries are a rapidly growing source of leads for assisted living and other senior living providers, with surveys indicating about 30 to 40 percent of leads are coming from internet sources in the senior living industry. Providers are reporting approximately 25 percent growth in the percentage of leads generated through internet sources over a 12-month period.

Eighty percent of baby boomers use the internet at least once per month; 47 percent of seniors (age 65 and over) use the internet at least once per month and steady growth is projected.

If you missed the Mature Market Sales Source webinar last week, check out the recording here with guest speaker Chris Rodde, CEO of SeniorHomes.com. Chris reviews the types of internet lead generation companies in the senior living vertical, outlining the differences between pay-per-lead, pay-per-move-in and subscription-based services. Learn these basics and outline your own strategy for maximizing leads obtained through internet sources with effective follow-up planning.

Check out the video recording of the recent webinar hosted by Mature Market Sales Source with guest expert Chris Rodde:

Jeff Jarvis Presents “What Would Google Do?” to Assisted Living Executives

This morning at the 2011 ALFA Conference & Expo in Orlando, Florida, Jeff Jarvis, author of “What Would Google Do?” spoke to attendees about innovation and transparency in business. Jarvis is a thought leader in the new media field and runs the blog BuzzMachine. Jeff Jarvis speaks to assisted living executives

Attendees were abuzz on Twitter about Jarvis presenting at this year’s ALFA Conference & Expo, and reviews raved about Jarvis’ ability to gear his presentation to a very specific audience. One of the most thought-provoking concepts Jarvis presented at today’s conference is “Do what you do best; link to the rest,” which is an important lesson for assisted living facilities minding their media presence and a common mistake made by many businesses attempting to build a web presence. It’s not possible to be everything to everyone, and it’s critical to understand the needs of your target audience inside and out and cater to them.

Jarvis covers this concept in a 2007 blog post on BuzzMachine.com in relation to the news media. Since we’re not going to pretend we can say it better, we’re going to link to him.

Jarvis focused this morning’s presentation on tailoring the concepts presented in his book to the senior living business, asking assisted living executives to consider what search giant Google would do if it were in charge of their organization. Jarvis stresses the importance of how the internet has dramatically changed the way businesses relate to and interact with their customers and the necessity of embracing new mediums to stay ahead of the pack and reach potential customers most efficiently.

Jarvis offered valuable recommendations and insights for assisted living communities wanting to maximize their internet presence. Gone are the days of setting up a website and being done with it. An effective internet presence today requires time, commitment and an effort to engage the community. He also described his theory that your worst customer is your best friend and your best customer your partner–in no industry is this more relevant than senior living.

What valuable lessons did you learn from Jeff Jarvis during this morning’s session? We’d love to hear your favorite take-aways!

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Redefining Assisted Living Through Social Media

One of the biggest upsides to living in a communal setting, such as assisted living or skilled nursing facilities, is the ability to connect with like-minded older adults, build relationships and achieve a sense of community. Yet many older adults enter these settings fearful of meeting new people and hesitate to take part in the activities offered, and thus they fail to make valuable connections that could greatly improve the quality of this stage of their lives. Connected Living aims to reduce this anxiety by creating a social network designed specifically for older adults in senior living, recently reported by BostInnovation.com. Connected living helps assisted living residents keep in touch

The Connected Living network enables seniors living in senior living communities to make contact with and keep in touch with not only fellow residents in their own community, but with family and friends from their home communities and even years past. Seniors are taught how to use the simple, Facebook-like interface and how to share calendars, send emails and upload photos. Seniors can post their interests to their personal profile (dubbed “MySelf”), and members within the same community can connect with one another based on shared interests and activities.

To encourage residents to share their life stories through social media, Group Sessions are open to all residents, which teach residents about technology and how it can be used to share personal moments and memories with loved ones–memories that may otherwise go unshared. Sarah Hoit, CEO and Co-Founder of Connected Living, says, “Aging in America is changing, and we are transforming how generations connect with each other, share their life experiences, learn together, and access health services.”

The benefits of social networking aren’t limited to residents of assisted living facilities, however. Aging in Action reports on a Canadian study that shows caregivers showed significant improvements in stress levels by participating in an internet-based intervention program, whether through web-based chat or video-based group therapy. The group participating in group video therapy not only had reduced stress levels, but also showed improved mental health.

The future of technology shaping senior living and caregiving has only just begun. New and exciting innovations are yet to be made which will streamline seniors’ and caregivers’ ability to stay connected, meet new people, learn new things, and receive support from those in similar situations.

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Google’s New Algorithm: Effects on Assisted Living Marketing

Big news in the search engine optimization world last week: Google has announced a major change to its algorithm, designed to push lower-quality content mills down further in the rankings and improve the overall quality of search results users see when entering search terms. According to Rob Fore’s blog, this is bad news for sites that depend solely on user-submitted content and ad revenue, such as Ezinearticles.com, other article directories, and sites known as “content mills,” which typically pay freelance writers to write short articles on broad topics packed with keywords to gain high search engine rankings, and thus boost ad revenues.

Google’s official blog reports that the algorithm change has noticeably affected 11.8% of search queries. You’ll notice by searching for a few key words that sites that used to regularly appear on page one, such as eHow.com, are now pushed back to page two or three.

Google's algorithm changes search results

So what does this mean for assisted living marketing?

Well, if you’re not focused on your web presence, it means nothing. If you are–and you should be–the change has a number of advantages, provided that you approach your content in the right way. If you have high-quality, original, relevant content, your assisted living website will benefit. Eliminating content obtained through article directories or that is otherwise non-original will reduce the odds of being pushed back in the rankings. Sites with niche content (content that offers in-depth information on a narrow topic) should perform better than those with broad content covering hundreds of topics.

If you use article marketing as part of your web visibility strategy, it will be important over the next few months to measure any performance changes. You’re likely to see less traffic from these sites as they no longer dominate the first few pages of Google search results, but many assisted living marketers use article marketing strictly as a means for generating backlinks. It’s not yet clear whether the value of these backlinks will be affected by the change.

That said, you should focus the majority of your efforts on creating value-added content for your assisted living niche and publishing it on your own website. Don’t rely solely on article directories and content farms for backlinks, and don’t spend tons of time crafting original content for publishing on these types of sites. If you’re going to make the effort to create quality, original content for publishing elsewhere, try placing those articles (as guest articles or blogs) on other industry-related niche websites that will now be more visible in search engine results pages (SERPs).

Long-Term Care Decision Making Influenced by Online Media

Walker Marketing recently released the results of a study investigating how online and social media trends influence decision-making among unpaid caregivers. The survey population consists of 210 completed surveys by unpaid caregivers who cared for an ailing family member or friend within the past 12 months. Most participants have incomes between $30,000 and $50,000 per year. Specifically, researchers were interested in learning how social media impacts home care decisions. Social media is a big piece of the marketing puzzle.

Walker Marketing’s findings are consistent with that of Pew Research, which found that social networking use among the 50+ population is rapidly expanding — increasing from 22 percent in April 2009 to 42 percent in May 2010. Walker Marketing found that 92 percent of respondents indicated that they consider the internet to be either “very valuable” or “somewhat valuable” as a source of healthcare information. Sixty-five percent indicate that they regularly read internet news sites or blogs.

More than half (61 percent) of respondents indicated that they were either “very likely” or “somewhat likely” to communicate with other caregivers utilizing home health services in a social networking medium, such as a forum or social media site. Slightly less (53 percent) of respondents who have used home care in the past say they use the web regularly to search for caregiving-related information.

It’s true that physicians largely drive healthcare referrals. However, 91 percent of respondents indicated that they were “somewhat likely” or “very likely” to conduct their own research of a company after receiving a referral from a professional. Further, 78 percent said that while they do rely on professional recommendations, they would ultimately make their own decisions based on research.

There are two clear takeaways from this research. First, it’s clear that social media is now a core component of word-of-mouth marketing. Home care providers should closely monitor their online reputations and target attempts to send a consistent marketing message. Second, it’s imperative to offer a comprehensive resource for website visitors above and beyond standard company information. With more than half of caregivers seeking caregiving-related information online, providers who offer robust resources will be best positioned for converting visitors into solid leads.

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Senior Community Marketers: Heed Your Online Presence

When it comes to gaining admissions, many assisted living providers are still under the “provide great care, the admissions will follow” school of thought that became outdated the moment “website” was a household word. While providing quality, compassionate care is a core component of running a successful assisted living facility, residents have come to expect exceptional care — they are, after all, paying for it. No online presence?

Offering stellar amenities, friendly and accomodating staff, and pristine living conditions aren’t enough to make you stand out from the crowd in the information age. Savvy senior care providers know that great care is just one component of an overall marketing campaign — one that drives visitors to your company website, encourages happy customers to share their experiences, and makes it easy to find you online. The fact is, most people searching for an assisted living facility will make the web their first stop.

Your web presence should compliment a great reputation and positive word-of-mouth marketing. When a customer hears about the great care your facility offers, and they visit the web to learn more about you, what do they find? Do they find a great Facebook page, a quality website, news articles, listings in senior care directories that allow them to submit a query online, and photos and information about the happenings in your community? Or do they find a yellow pages listing with a phone number but no link to a company website?

Today’s consumers want instant information at their fingertips. You must make it easy for the community to learn about you and your services. Savvy seniors — and their family members — want their need for technology to be met.  If you don’t have an online presence, it can lead people to assume your facility lacks technological amenities. It can also turn some consumers off because they have to do more work to find out what they want to know (i.e., now they have to pick up the phone to schedule a tour, but they really wanted to check you out online prior to making that kind of commitment).

If you’ve got a great reputation that you’re not enhancing with an online presence, you’re missing out on a ton of leads. It’s simple and easy to list your community with us, and it’s a great place to start your online marketing campaign.

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Selecting Keyphrases for Your Assisted Living Website

Selecting the appropriate keyphrases is the first step in a successful SEO strategy. It’s an easy process, even if you’re doing your own SEO.

The first mistake many website owners make is to choose the most obvious keyphrase. For example, deciding to optimize your website for the term “assisted living” without first conducting any research. In many cases, a broad term like assisted living isn’t the best choice. For example, if your company runs one facility in one location, you’ll spend a lot of valuable time trying to optimize for a highly competitive term that won’t offer you the most benefit.

A few easy steps can help you determine the most appropriate keyphrases for your assisted living website.

  1. Make a list of possible keywords and keyphrases. Include geographical terms, such as Bellevue assisted living or Washington assisted living. Senior care is a very localized industry, and geographical terms are usually easier to rank for. If you have multiple facilities in different cities or different areas, you can optimize a page on your website for each geographic location. In order to simplify the process, research keyphrases for one area at a time.
  2. Use a tool, such as Google AdWords Keyword Tool or SEO Book Keyword Suggestion Tool (free registration required) to find the most frequently searched for keyphrases on your list. For example, a search for Bellevue assisted living on the Google Keyword Tool shows that there are 1,300 average monthly searches for that term. Also listed are closely related terms, which may give you more ideas. Narrow down your list to those with 1,000 or more monthly searches.
  3. Use Google’s search page to find out how many relevant websites appear in the search engine results page for each keyphrase. Using the example of assisted living, we find 1,200,000 results. Bellevue assisted living brings up 139,000 results.

In general, it’s easier to rank for terms with less competition. But you should also consider the quality of the competition by looking at the first page or two of Google search results. If you see low-quality or spammy sites in the top 10 or 20 results, it might be easy to beat those sites for ranking.

You should also consider the number of searches a term is getting. Obviously, the more searches, the greater your chances are of having visitors click through to your site. However, with greater search volume comes greater competition, so finding the right balance is key. There’s no hard or fast rule, and it really depends on your goals. For a longer keyphrase or a geographically-focused term, close to 1,000 or more monthly searches is a good number. For broad, general terms, you should look for a considerably higher search volume.

You can always hire an outside SEO agency to conduct research and optimize your site, and it’s likely that they would use a much more complex process to determine the best keyphrases for your assisted living website. But if you’re going the do-it-yourself route, these few simple steps can help you select keyphrases that will bring you good results.

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